Mediassembly helps marketers assemble brand advocate communities across all social media. Keeping advocates engaged and active through their existing social networks and communities will maximize word of mouth reach and influence.
Mediassembly tears down word of mouth barriers by helping marketers create open, distributed communities. Members participate through the social networks and services they are already using and are encouraged to discuss their favorite brands and products with everyone – not just other advocates. Don’t lock your most avid fans in a virtual conference room. Unleash them on social web!
Would you run an offline word of mouth campaign by locking your most avid fans in a corporate conference room? Of course not! Yet, many brands do the equivalent of this online when they use traditional community platforms for marketing communities. Traditional platforms create “destination communities”, requiring members to navigate to a specific site/destination and interact with other members within the confines of that site. That poses a significant barrier to spreading word of mouth. Mediassembly eliminates community boundaries and maximizes the reach and potential influence of brand advocates.
