Community & Social Media Marketing – Unleashed!

Community Without Borders

Mediassembly tears down word of mouth barriers by helping marketers create open, distributed communities. Members participate through the social networks and services they are already using and are encouraged to discuss their favorite brands and products with everyone – not just other advocates.

Word Of Mouth – Done Right

Would you run an offline word of mouth campaign by locking your most avid fans in a corporate conference room? Of course not! Yet, many brands do the equivalent of this online when they use traditional community platforms for marketing communities. Traditional platforms create “destination communities”, requiring members to navigate to a specific site/destination and interact with other members within the confines of that site. That poses a significant barrier to spreading word of mouth. Mediassembly eliminates community boundaries and maximizes the reach and potential influence of brand advocates.

Numbers Don’t Lie

  • 93%: percentage of customers who identify word of mouth as the best, most reliable source for ideas and information on products and services. Source: NOP World
  • 7 to1: ratio of positive word of mouth about products compared to negative word of mouth in the marketplace. Source: Keller Fay
  • 7%: amount of lift in word of mouth to generate 1% in business growth – top correlated growth factor. Source: London School of Economics
  • 61%: percentage of people who claim to buy the same brands as their friends. Source: Edelman/Yankelovich