Unleash Your Advocates!
Mediassembly helps marketers assemble brand advocate communities across all social media. Keeping advocates engaged and active through their existing social networks and communities will maximize word of mouth reach and influence. Don’t lock your most avid fans in a virtual conference room. Unleash them on the world!
Motivate & Reward Participation
Engage with your community to inspire discussion. Give them challenges and ideas. Monitor activity and recognize quality contributions and achievements. Enabling advocates to build and showcase their reputations as top-notch contributors will inspire even more and better contributions.
Maximize Community ROI
Nobody has more credibility and influence than your customers. Leverage their golden nuggets of user-generated content. Integrate the best UGC into your own web sites and syndicate it out to others through widgets, RSS feeds, and ad placements. Their words are powerful – maximize their impact!
Well, Not Just Yet…
We’re still in development. But we’ll be looking for beta participants soon. So please subscribe to our blog, follow us on Twitter, or request email updates if you’re interested in participating or learning more about us. We’ll keep you posted and share more information as the date approaches.
Community & Social Media Marketing – Unleashed!
Mediassembly tears down word of mouth barriers by helping marketers create open, distributed communities. Members participate through the social networks and services they are already using and are encouraged to discuss their favorite brands and products with everyone – not just other advocates.
Word Of Mouth – Done Right
Would you run an offline word of mouth campaign by locking your most avid fans in a corporate conference room? Of course not! Yet, many brands do the equivalent of this online when they use traditional community platforms for marketing communities. Traditional platforms create “destination communities”, requiring members to navigate to a specific site/destination and interact with other members within the confines of that site. That poses a significant barrier to spreading word of mouth. Mediassembly eliminates community boundaries and maximizes the reach and potential influence of brand advocates.
Numbers Don’t Lie
- 93%: percentage of customers who identify word of mouth as the best, most reliable source for ideas and information on products and services. Source: NOP World
- 7 to1: ratio of positive word of mouth about products compared to negative word of mouth in the marketplace. Source: Keller Fay
- 7%: amount of lift in word of mouth to generate 1% in business growth – top correlated growth factor. Source: London School of Economics
- 61%: percentage of people who claim to buy the same brands as their friends. Source: Edelman/Yankelovich
